The posting system behind
3 to 5 posts a week

Three to five posts a week is easy to promise and hard to keep. It works when every post has a job and the planning takes minutes, not your whole Sunday. Here are the 16 rules on one page, plus the Monday prompt that has Claude score last week, find out why a post flopped and plan the next ones. You still write every post yourself.

Works on the free Claude plan. Instagram, LinkedIn and Claude menus checked October 2026; if a button moved, look for the closest match.

Step 1: give every post a job

Map the three jobs a post can do. Once every idea has a slot, ideas stop being hard.

STAGE	WHAT THE POST DOES	IDEAS FOR A SMALL BUSINESS
Attract	Reaches people who do not know you yet. Useful and easy to share.	"3 mistakes people make with [PROBLEM]", a quick tip, a clear opinion.
Nurture	Makes followers like and trust you. Shows how you work.	Behind the scenes, a customer question answered in full.
Convert	Talks to people ready to buy and tells them the next step.	A real client story, your offer, a free resource for a comment keyword.

THE KNOW, LIKE OR TRUST TEST Before a post goes out, ask one question: after reading this, will someone know me better, like me more or trust me more? If the answer is none of the three, it is filler. Fix it or skip it. A skipped day costs you less than teaching people to scroll past your name.

A WEEK THAT WORKS Three posts: one attract, one nurture, one convert. Five posts: two attract, two nurture, one convert. Either way, only one ask a week. Keep the rhythm for 90 days before you add more.

Step 2: the 16 rules, one page

Grouped by when you use them. Print this page and keep it where you plan your posts.

#	RULE	WHAT IT LOOKS LIKE IN PRACTICE
PLAN
1	Post 3 to 5 times every week	Pick a number you can keep for 90 days. Three every week beats seven, then none.
2	Every post moves someone closer	To knowing, liking or trusting you. If a post does none, skip it.
3	Map the funnel before you post	Attract, nurture, convert. Every idea gets a slot (page 1).
4	Pick topics that pull real comments	Choices your customers have to make, mistakes they keep making, questions they argue about.
WRITE
5	Open with a curiosity gap	The first line promises something the reader only gets by reading on. In a how to post, put the result in the first line.
6	One idea, packaged and in order	Two ideas means two posts. Pick the format, then order the points so people keep reading.
7	Name your repeatable workflows	"The Friday 15 minute stock check" gets saved and shared. "Some tips about stock" does not.
8	Read every post out loud	Rewrite any line you would not say to a customer's face.
GROW
9	Claude researches, you write	Claude finds topics and checks facts. Stories, opinions and voice stay yours.
10	Comment where your customer reads	Follow the accounts your ideal customers follow. Leave a few useful comments there every day.
11	Add a call to action	You are here to make money. Ask for the comment, the DM, the booking or the download, in plain words.
12	Give the good stuff away	Teach the whole method, not a teaser. People who would rather pay you to do it still will.
13	Mine your sales calls	Every question and objection you hear is a nurture or convert post. Write them down word for word.
MEASURE
14	Track every link	UTM tags on the link in your bio and in your posts, plus "How did you hear about us?" on your form (page 4).
15	When a post flops, check in order	Topic, then format, then hook, then media, then body. Change one thing at a time (page 4).
16	Review every 30 days, judge after 90	Every month, do more of what worked. After 90 days, decide if the system is paying for the time.

WHY 90 DAYS A few weeks is too short to tell a bad system from a slow start. After three months, judge on what pays the bills: inquiries, bookings and sales, not likes.

Step 3: let Claude run the Monday review

Fifteen minutes every Monday. Claude does the scoring and the research; you keep the writing.

Set up a project once

In Claude, open Projects and click + New Project. Name it "Posting system". Click Set project instructions and paste your offer and price, who it is for, your free resources and their comment keywords, and three posts you wrote that sound like you. Free accounts can have up to five projects.
Collect last week's numbers

Instagram: tap View insights under each post and take a screenshot, or on a computer open Meta Business Suite, go to Insights, then Content, and click Export data. LinkedIn: open your post analytics, pick the past 7 days and click Export. Add your notes from sales calls and DMs.
Open a new chat in the project and paste the prompt

Click the + button in the chat box and turn on Web search. Attach the screenshots or files, replace everything in [BRACKETS] and send.

THE MONDAY PROMPTCOPY EVERYTHING IN THIS BOX

You are my content strategist. I run [YOUR BUSINESS, e.g. a bakery in Austin] and I post on [PLATFORMS]. My goal for the next 90 days: [GOAL, e.g. more catering inquiries]. Attached are last week's posts with their numbers (views, likes, comments, saves, shares and any leads). My offer, my free resources and my voice are in the project instructions. 1. Score last week. For each post tell me which funnel stage it served (attract, nurture or convert) and whether it made people know, like or trust me more. 2. Diagnose the posts that did worse than the rest. Check in this exact order and stop at the first problem you find: topic, format, hook, media, body. Give me one fix per post. 3. Research this week. Search the web and read my notes below. Find 10 questions or problems my customers are talking about right now. For each one give me a first line that opens a curiosity gap, the one idea of the post, the funnel stage and the best format (photo, carousel, short video or text). Link your sources. 4. Plan [3 TO 5] posts for this week, at least one per funnel stage. At least one asks for [CALL TO ACTION, e.g. comment MENU for the catering menu]. Give one of my repeatable processes a name people would save. 5. For each planned post give me only the first line and a 5 point outline. Do not write the post. I write it in my own words. 6. End with a table: day, stage, format, first line. Notes from sales calls and DMs this week: [PASTE]

OPEN THE SOURCES BEFORE A FACT GOES IN A POST Claude links what it found on the web. Click through before you repeat a number or a claim. And never let it invent a client result: if the story did not happen, it does not go in the post.

When a post flops, check in this order

Topic comes first because a great hook on a topic nobody cares about still flops.

#	CHECK	ASK YOURSELF
1	Topic	Would my customers ever ask me about this? If not, nothing below will save it.
2	Format	Would it have worked better as a carousel, a short video or plain text?
3	Hook	Does the first line, or the first second of the video, give a reason to stay?
4	Media	Does it fit the post? A photo of you or your team for personal posts, a carousel for a list, a simple diagram for a process, a headline screenshot for news.
5	Body	Is it complete, so nobody has to ask a follow up question? Is it only as long as it needs to be?

Track every link

Add tags to the end of the link in your bio so Google Analytics can tell you which visits came from Instagram:

https://[YOURSITE].com/?utm_source=instagram&utm_medium=social&utm_campaign=bio

Build the link for free with Google's Campaign URL Builder, then read the visits in Google Analytics under Acquisition, then Traffic acquisition.
On Instagram: Edit profile, then Links, then Add external link. Up to five links.
Add "How did you hear about us?" to your booking or contact form, with Instagram and LinkedIn as answers, and ask the same question on every sales call.

What to do in the next hour

TIME	DO THIS	WHAT YOU GET
10 min	Write two post ideas for each funnel stage (page 1)	Six ideas that already have a job
10 min	Set up the Claude project from step 3	Claude knows your business
15 min	Pull last week's numbers and run the Monday prompt	A scored week and a plan for this one
10 min	Tag your bio link and add the question to your form	You will know which posts bring leads
15 min	Write one post from Claude's outline, read it out loud	One post ready to publish today

WANT MORE LIKE THIS? Every week we turn one Claude Runs My Biz episode into something you can use in your business the same day. The rest of the free resources are in the Easy Hive community classroom.

The posting system behind3 to 5 posts a week

Set up a project once

Collect last week's numbers

Open a new chat in the project and paste the prompt

The posting system behind
3 to 5 posts a week