Webinar funnels by Easy Hive

Webinar Funnels That Fill Your Sales Calendar.

We build and run the whole webinar funnel for high-ticket offers: Meta ads, registration page, reminders, the live event, a scored application and your sales calendar, tracked from the first click to the sale.

Book a Funnel Call › See the Case Study ›

Two-minute application, then you pick a time with our team.

Sent to every ad platformSample data
Meta AdsGoogle AdsYouTube AdsLinkedIn AdsTikTok AdsChatGPT Ads
Complete RegistrationJane D. saved a seat for Thursday
Sent
Qualified LeadAttended, applied, scored 82 of 100
Sent
ScheduleBooked Tue 10:30 with your closer
Sent
High Ticket PurchasePaid in Stripe · matched to the ad
Sent
$2.5M
In sales from one webinar funnel, Studio Grow
Studio Grow
Funnels we built and ran for
Studio GrowLe Malt HospitalityMeximodoSHO Asian TableAI Exec Club, Anissa FulbrightVelocity Profits
Studio GrowCase study · Webinar funnel

One Webinar Funnel. $2.5M in Sales.

Studio Grow sells a high-ticket coaching program to studio owners through a free live webinar. We track and automate the whole funnel behind it, so every registration, booked call and sale is reported back to Meta and traced to the ad that brought it.

$501K
Invested in Meta ads on the webinar funnel
$2.53M
In signed sales of the program it sells
5x
Sales for every dollar of ads
147
High-ticket programs sold in under a year
The webinar funnel strategy, step by step
  1. 01Meta adsCold, lookalike and warm audiences, each in its own campaign
  2. 02One linkAds point to one stable link, so the page can change without new ads
  3. 03RegistrationEvery sign-up sent to Meta as a Lead, with its source
  4. 04RemindersEmail and text from sign-up to the minute the webinar starts
  5. 05Live webinarAttended and no-show tracked, each with its own follow-up
  6. 06Scored applicationThe score picks the sales calendar
  7. 07Sale sent backEvery Stripe sale reported to Meta as a Purchase
The day after the push
Slack messages: the sales team asks if ad spend went up, the reply explains the push from $1,600 to $2,000 a day up to $3,600 and $4,000, bringing 220+ leads in two days, and the sales team wants to sell 30 this month
Real messages with the client's sales team. Offer name hidden.

When the tracking is right, you can push it.

Ads went from $1,600 to $2,000 a day up to $3,600 and then $4,000. Because Meta was learning from real leads, the extra money bought real leads.

A normal day~50 leads
Two pushed days220+ leads
27 leads flagged "bad" by the sales team
→ traced by UTM the same night
→ 23 of 27 (85%) from one audience + creative
→ three fixes on the table by morning
The 8 AM marketing standup in Slack: cost per lead, registrations to goal, calls booked; names blurred

Studio Grow, Nov 2025 to Oct 29, 2026. Ad spend is Meta spend on the webinar funnel's campaigns. Sales are the signed contract value of the program the webinar sells, from every channel, so not every sale is credited to an ad. Results are examples, not guarantees.

One Webinar Funnel, Tracked From Click to Sale
Why tracking decides your results

Platforms Optimize on One Thing. The Events You Send Them.

Meta and Google don't know who bought from you. They only know what your site reports back, and they use it to decide who sees your ads next.

Conversion events

Feed It Clicks, Get Clickers. Feed It Sales, Get Buyers.

Those reports are called conversion events, and they are the only way the platform can learn which clicks turn into customers. The catch is that they live in different tools: the landing page, the form, the calendar and the CRM.

Without one system connecting them, it is impossible for the platform to optimize on true lead data, no matter how good your ads are.

Events We Sent in the Last 6 MonthsBrowser + server, same ID
Visit
Page ViewView Content
Lead
LeadComplete Registration
Qualify
Start ApplicationSubmit ApplicationQualified LeadQualified by Answer
Book
ScheduleReservation
Buy
Low Ticket PurchaseHigh Ticket PurchaseReal Visit

Across Studio Grow, Le Malt, AI Exec Club and our own funnels.

What most accounts send:Page ViewLink ClickLead (Any Form Fill)
01

Track Every Step

Page, form, calendar and CRM report the same visitor with the same ID, so nothing is counted twice or lost.

02

Score Every Lead

Your form rates each lead, so the platform learns the difference between a buyer and a browser.

03

Close the Loop

Bookings and sales go back to the ad that brought them. That is the signal that makes ads cheaper.

The funnel

Everything Between the Ad and the Sale.

One team builds it, runs it and reports on it, so you show up for the webinar and the calls, nothing else.

Meta Ads

Cold, lookalike and warm audiences, each in its own campaign, optimized on real registrations and sales.

Registration Pages

One stable link for every ad, so the page can be tested and changed without rebuilding a single ad.

Reminders That Fill the Room

Email and text from the moment they register to the minute the webinar starts.

Live Event Tracking

Who attended, who left early, who missed it. Each group gets its own follow-up.

Scored Applications

Every answer adds points. The score sends each lead to the right sales calendar.

Sales Sent Back to Meta

Every Stripe sale reported as a Purchase, plus an 8 AM report with cost per registration and calls booked.

Rafael Freitas, founder of Easy Hive
Rafael FreitasFounder, Easy Hive
The founder

The Person Running Your Funnel.

Rafael studied engineering, then left it to build one of Brazil's biggest restaurant marketing companies, which he sold to his partners in December 2025.

Along the way he ran revenue operations for 1 Call Closers, working on the funnels of VShred and Mark Moss. Today he leads Easy Hive and runs the tracking and automation behind Studio Grow's webinar funnel himself, inside the client's Slack every day.

  • EngineeringSystems first, trained in Brazil and Germany
  • Rush CoRestaurant marketing, built and sold
  • 1 Call ClosersRevenue operations for VShred and Mark Moss
  • Easy HiveStudio Grow, Le Malt and more

What Clients Say About Rafael.

Real messages, straight from the clients' Slack and WhatsApp.

Slack message from Lise Kuecker: Rafael, you are amazing.
Lise KueckerFounder & CEO, Studio Grow
Slack message from Nick at VShred: you are nasty dude! That page is such an upgrade bro
Nick DanielVShred, from Rafael's time at 1 Call Closers
WhatsApp message: I absolutely LOVE the health insurance eligibility alert system. It is going to make life so much easier! Thank you
Le Malt HospitalityOn an agent Rafael built for their team
Apply

Let's Plan Your Webinar Funnel.

Tell us about your business in two minutes. Right after you send it, you pick a time to talk with our team.

  • 1
    ApplyA few questions about your business and your timing.
  • 2
    Pick a timeOur calendar opens as soon as you send the form.
  • 3
    Get your planWe map your funnel from ad to sale and show what to build or fix first.

This form is tracked the way we track yours: your answers reach our CRM with the page and ad that brought you here.

Webinar Funnel Application

Two steps, about two minutes.

We only use your details to reply to this request.

FAQ

Questions, Answered.

Do you run the ads too?

Yes. We run the Meta ads and the tracking together, so the campaigns learn from real registrations and sales. If you already have a media buyer, we work alongside them.

Can you work with my webinar platform and CRM?

Yes. We connect the tools you already use (Zoom, GoHighLevel, Stripe and others), or set you up on our own forms, calendars and CRM.

I already have a webinar funnel. Can you fix just the tracking?

Yes. Many clients start there: we audit every step, fix what is not reporting back, and set up the daily report. Then we decide together what to build next.

What do you track?

Every registration, who attended, every application and its score, every booked call and every sale, reported back to Meta with the same ID from the browser and the server.

What does it cost?

It depends on your ad spend and how much of the funnel we build. You get one clear price on the call, after we have seen your numbers.